Parent-Child hierarchy feature for campaigns

Hi all,

Please find below the latest update in regards to this feature request.
As it stands, the 2 main benefits of a ‘parent-child’ hierachy are to (1) better organise campaigns (with individual campaigns feeding into a big/ parent campaign) and to (2) to track the performance of both: individual and parent campaigns.

Today, ‘Campaigns custom properties’ (the beta feature referenced in my update of March) is available for everyone working with the Campaigns tool. This feature can help to better organise campaigns. More details can be found here.

However, we recognize that this workaround is not the full solution as it misses the important reporting functionalities.

Those reporting functionalities are currently planned for next year as we improve the overall Campaigns reporting functionality, aligned with feedback we’ve heard over the last months and years.

Once there is a clear timeline and expected launch dates for ‘parent-child hierachies’ in Campaigns, I will update this post accordingly.

Best regards,

Jenny Mueller