Parent-Child hierarchy feature for campaigns

Hi everyone,

My name is Jenny Mueller and I’m the Product Manager of Campaigns. Thanks for your feedback and comments!

I understand that a ‘parent child’ hierachy has 2 core benefits:

1. A better organisation of Campaigns

2. Accumulated reporting

The first benefit can be solved in different ways that already exist within Campaigns. The latest, and probably most useful, way for you to better organise your Campaigns is our new Campaigns beta called ‘Custom Properties for Marketing Campaigns’. This is available for all regions, you should find it under the “Betas” section under Product Updates in the main top-right menu in your account. This is a quick link that should redirect you: https://app.hubspot.com/l/whats-new/betas Note: you need to be an admin on your account to access this page.
If you have any questions on how to use this feature to better organise your campaigns and create a parent-child hierachy, please let me know in the comments and tag me. Once this beta feature is available for all Campaigns customers, we will inform you (through the Product Updates section).

The second benefit then focuses on a way to report on your parent and child campaigns. We have started reviewing this requests and would like to understand your Campaign reporting requirements further.

Over the next week, our research team will be running research to understand more about your HubSpot Campaigns experience.
The research will focus on 3 core areas:

  • How are you currently reporting on marketing campaign performance?
  • What are your out-of-the-box reporting needs?
  • What are the current inconsistencies in marketing channel reporting in HubSpot?

Here’s how this works:

  • We’ll schedule a 60-minute call over the next week
  • We’ll chat through a Zoom video link that our research team will send you
  • All you need to do is have your computer ready and click the link to join

If you’re interested in participating, please fill out this short survey. If you match the criteria for a session, we’ll be in touch with further details.

Once you complete the research study, we’ll send you an e-gift card of your choice worth $100 USD through BHN rewards to thank you for your time and valuable feedback. Please note that by participating in this research study, you acknowledge and agree to HubSpot’s User Research Participation Agreement.

I am looking forward to your reply!

Any other questions/ comments/ feedback, feel free to reach out anytime.

Best,

Jenny Mueller