@Shay Here is what I’d like to see for a parent campaign. Say for my Q3 Parent Campaign, we will have multiple assets (inforgraphic, eBook, webinar, product webinar, case study, ROI tool). Each asset has a use for specific buyer’s stage, lifecycle stage and goal. In example above:
Infographic - Awareness - Prospects/Retargeting…Goal: Sessions, New Contacts
eBook - Interest - Leads/Retargeting…Goal: Form Fills, MQLs
Webinar - Consideration - MQLs/SQLs…Goal: SQLs
Case Study - Consideration - SQLs…Goal: Opportunities
ROI Tool - Purchase - Opportunities…Goal: Won Deals
Each asset will be promoted through multiple channels: social, paid social, SEM, blog, email, etc so each asset and it’s channels would be a campaign. Now let’s also say maybe we have multiple infographic, eBooks, webinars, etc. each associated with lifecycle stage and goal. At the parent campaign level, I’d like to see a rollup by buyer’s stage with top level goal from all assets. Then also a listing of each child campaign tagged in that stage with it’s specific metrics (impressions, clicks, CTR, sessions, new contacts, MQLs, SQLs, etc) For examples, Awareness: 5K Sessions, 1K new contacts with Infographic 1: 10K impressions, 2K Clicks, 20% CTR, etc.