What I found really interesting is that the Company Insights was taken out of the UI for HubSpot in 2016 as a sales tool because HubSpot KNEW it was ineffective and had “spotty” data:
“You’ve given us great feedback on the tool, and reviews have been mixed on its utility. While some may appreciate the intention of the tool, the data lacks actionable takeaways and next steps for sales teams, and is sometimes spotty. In full transparency, as the tool has grown, it has been increasingly difficult to provide data of the level of quality that you deserve.”
So, the reviews were “mixed” enough that you pulled it? Why not just say they were negative?
Lacks actionable takeaways? Is that because a salesperson doesn’t know how to use a lead list or because the data is bad? Looks like HubSpot is saying the latter, but putting it at the end of the sentence with a downplay of “sometimes spotty”?
They finally finish it out by flushing the b.s. with the full transparency of it being “increasingly difficult to provide data of the level of quality that you deserve.”
SOOO… now we deserve it without any option to turn it off??? Cognitive dissonance HubSpot. Give us something on this… or pay for our CRM managers / Data Librarians to clean up your mess.
Sidenote - I guess one good thing about being in marketing: you know when folks are writing press releases only in the way that makes the problem/issue a solution/benefit. Does HubSpot consider that they are marketing to marketers?
FYI, there are other items with varying facets of this same issue in other community forums:
- https://community.hubspot.com/t5/Contacts-Companies-Deals/Incorrect-Autofilled-Data-Insights-for-Company-Properties/td-p/32642
- https://community.hubspot.com/t5/HubSpot-Ideas/Hubspot-Insight-Updating-Company-info-from-their-insight/idi-p/176184
- https://community.hubspot.com/t5/Contacts-Companies-Deals/Company-Data-intervention-thru-Hubspot-Company-Insight/td-p/9492
- https://community.hubspot.com/t5/HubSpot-Ideas/Hubspot-Insights-should-find-local-data-when-you-create-a/idi-p/31221
The only reason I can think of to NOT give us this option is because they want us to help clean up their database when we correct the issues they create for us. That’s what data mining companies do…