# Open rate drops

**URL:** <https://community.hubspot.com/t/open-rate-drops/62780>\
**Category:** Email Deliverability\
**Tags:** marketing-email\
**Created:** [August 11, 2022, 4:47am UTC](https://community.hubspot.com/t/open-rate-drops/62780 "2022-08-11T04:47:54Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![MJaimeetham](https://avatars.discourse-cdn.com/v4/letter/m/f9ae1b/32.png) [@MJaimeetham](https://community.hubspot.com/u/MJaimeetham)\
**Post date:** [August 11, 2022, 4:47am UTC](https://community.hubspot.com/t/open-rate-drops/62780/1 "2022-08-11T04:47:54Z")

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HI All,

Anyone experience the openrate drop dramatically with Hubspot EDM?

We have recently noticed a big drop in open rate. It used to be over 55% from around 4000 emails to now only about 26%. That is a big drop.

We cant seem to find the anwer apart from the hubspot ip get blocked by our client emails.

Thank you.

Montri

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**Author:** ![danmoyle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/danmoyle/32/91166_2.png) [@danmoyle](https://community.hubspot.com/u/danmoyle)\
**Post date:** [August 11, 2022, 1:02pm UTC](https://community.hubspot.com/t/open-rate-drops/62780/2 "2022-08-11T13:02:08Z")

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@MJaimeetham with the constant [changes in privacy](https://blog.hubspot.com/marketing/apple-ios-15-email-marketing-impact-data), I’m not surprised you’re seeing a drop in open rates. That’s why HubSpot recently added “[adjusted open rates](https://knowledge.hubspot.com/email/analyze-the-adjusted-open-rate-of-your-emails)” as a new feature. A couple resources I’ve found helpful recently:

- [Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead](https://blog.hubspot.com/marketing/ctor-vs-ctr)
- [Email Metrics to Replace Open Rates After the iOS 15 Update](https://blog.webbula.com/blog/email-metrics-to-replace-open-rates-after-the-ios-15-update)

Hope that helps!

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**Author:** ![MOry](https://avatars.discourse-cdn.com/v4/letter/m/c0e974/32.png) [@MOry](https://community.hubspot.com/u/MOry)\
**Post date:** [August 15, 2022, 5:19pm UTC](https://community.hubspot.com/t/open-rate-drops/62780/3 "2022-08-15T17:19:04Z")

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Ours has dropped significantly in the last two weeks as well. Our total number of clicks have not gone down, which makes me think it is a difference in the way HubSpot is measuring the opens.

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**Author:** ![MJaimeetham](https://avatars.discourse-cdn.com/v4/letter/m/f9ae1b/32.png) [@MJaimeetham](https://community.hubspot.com/u/MJaimeetham)\
**Post date:** [August 15, 2022, 11:30pm UTC](https://community.hubspot.com/t/open-rate-drops/62780/4 "2022-08-15T23:30:06Z")

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Thank you for your message 🙂 After doing lots of research that seem to be the case. It’s scary to see the open rate drop significantly (from 60% to 28%) and I kind of question myself what have I done wrong with the email or setting for the number to drop that much?

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**Author:** ![ChristineGast](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/christinegast/32/44503_2.png) [@ChristineGast](https://community.hubspot.com/u/ChristineGast)\
**Post date:** [October 21, 2022, 7:51pm UTC](https://community.hubspot.com/t/open-rate-drops/62780/5 "2022-10-21T19:51:16Z")

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I’m dealing with this same issue now. Our open rates for regular marketing emails were in the 40-45% range and dropped down over the last 3 weeks to 15-17%. It’s frustrating to not be able to talk directly with an email deliverability support person at HS and instead have to go through others. I suspect either Gmail is putting our emails into spam which isn’t reported back to HS OR HS isn’t correctly tracking Gmail opens.