# Open rate drops

**URL:** <https://community.hubspot.com/t/open-rate-drops/106327>\
**Category:** Email Deliverability\
**Tags:** email-deliverability\
**Created:** [May 2, 2024, 1:23pm UTC](https://community.hubspot.com/t/open-rate-drops/106327 "2024-05-02T13:23:06Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![AMukhamet](https://avatars.discourse-cdn.com/v4/letter/a/9de053/32.png) [@AMukhamet](https://community.hubspot.com/u/AMukhamet)\
**Post date:** [May 2, 2024, 1:23pm UTC](https://community.hubspot.com/t/open-rate-drops/106327/1 "2024-05-02T13:23:06Z")

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Hello,

We recently encountered an unusual drop in our email open rate, which fell below 10% in our last campaign. This is a departure from our usual performance, and we’re trying to understand the cause behind it.

Any insights or suggestions would be greatly appreciated.

Thank you.

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**Author:** ![franksteiner79](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/franksteiner79/32/34443_2.png) [@franksteiner79](https://community.hubspot.com/u/franksteiner79)\
**Post date:** [May 2, 2024, 1:33pm UTC](https://community.hubspot.com/t/open-rate-drops/106327/2 "2024-05-02T13:33:50Z")

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Hi @AMukhamet

Bit hard to give advice without further details.

Have you checked your email health score in HubSpot and gone through the recommendations there?

I always find they are a good starting point.

Frank

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**Author:** ![AMukhamet](https://avatars.discourse-cdn.com/v4/letter/a/9de053/32.png) [@AMukhamet](https://community.hubspot.com/u/AMukhamet)\
**Post date:** [May 2, 2024, 5:05pm UTC](https://community.hubspot.com/t/open-rate-drops/106327/3 "2024-05-02T17:05:17Z")

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Thanks for your quick reply and for suggesting that check our email health score in HubSpot.

Our usual open rates for marketing emails typically fall between 20-40%. However, this week, we experienced a sudden drop to 8-11%, which is quite unusual for us. This has never happened before, and we’re not sure why.

Since this is such a big change, we want to figure out what’s going on and fix it.

Thanks for your help.

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**Author:** ![BradEinarsen](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bradeinarsen/32/202551_2.png) [@BradEinarsen](https://community.hubspot.com/u/BradEinarsen)\
**Post date:** [May 6, 2024, 7:33pm UTC](https://community.hubspot.com/t/open-rate-drops/106327/4 "2024-05-06T19:33:24Z")

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Hi email experts,

Here’s a +1 on the email open rate metric issue. Our newsletter goes out 7AM every Monday (12+ years) and by this time of the day we’ll have ~25-30% opens and will eventually top out around 50%. Our unique opens are only 25% of our normal amount for this time of day (3:30 pm) on the first day. Our raw opens are also down by the same amount.

However, our clicks are normal, as are our unsubscribes so it’s not like I offended everyone with my subject line 😄

I saw the new rate limit feature and unselected it when I scheduled the email and our delivery numbers are correct (99.9%).

Does anyone have any ideas? Remember this change happened at most over a two week period (our numbers last week were slightly down, but not like this) so it’s not a gradual change like an OS update.

Could it be large tools like Gmail blocking the pixels or something?