Only sending blog notifications that match a prospect/customer’s industry

Marketing & Content Hub Blog, Website & Page Publishing
1

How do we best segment the blog notification emails to only send notification to blog subscribers if the blog post has a category/categories relevant their industry?

Thanks in advance!

Aaron

2

hi @AaronBoatin In your HubSpot account, navigate to Marketing > Lead Capture > Forms. Hover over your blog subscription form and click Edit. By default, each blog subscription form will be named Subscribe to [Blog name] Notifications. In the form editor, click the Notification Frequency field on the right.

please mark solved if this helps you out it helps to the comminuty

3

Hey @AaronBoatin

In the main navigation bar, click the settings icon.

In the left sidebar menu, navigate to Website > Blog. If you have more than one blog, use the dropdown menus at the top to select the blog you want to modify.

Click the Subscriptions tab. Then, click Create or Edit next to an email frequency you want to set up or update.

Click the main body of the email to edit the display options and content.

In the Settings tab, customize the email settings as needed. Then, click Review and publish for more information on this you can go through this article: Set up blog subscription emails

Let me know if you have any follow-up questions.

4

Thanks for the replies. I don’t think I explained it quite thoroughly enough. I did receive some helpful feedback from someone somewhere else that I wanted to share in this thread to help others:

Hi Aaron,
As you’re using HubSpot, there is a way to do that :

  • In your HubSpot account, navigate to Marketing > Website > Blog.
  • In the top left, click the Blog posts dropdown menu and select Tags.
  • Click the name of a tag.
  • In the URL bar of the live page, copy the URL.
  • Add /rss. xml to the end of the URL.

Here is the KB article : Generate RSS feed URLs for blogs, authors, and tags
When creating the email, select “Blog/RSS” and click on external blog to copy the URL.
I did it for an Executive University having several “topics” (HR, Digital Transformation, Marketing and Sales,…). I built a newsletter per topic. So someone interested in HR wouldn’t receive the Digital Transformation related blog topic. Same for a construction company where I split Construction and Renovation.