Did you know that 40% to 60% of users donāt return to a SaaS product on the 2nd day?
A stat I gathered from the OpenView Partners article from Kyle Poyar.
What gives on such high drop-off rates? Most of the time, the product is confusing or too complex to use.
The first step in getting this right is an educative, welcoming, and delightful āOnboardingā experience. It could make or break your product experience and customer LTV.
Customer relationships in SaaS are similar to those formed in the real world. They either make or break in the first few minutes of meeting each other. āOnboardingā is one such first touch point at the start of this relationship.
I wanted to learn more about this topic and thought Iād invite a fellow entrepreneur Kiran Menon, Co-founder & CEO of Tydy, to discuss more on this topic in a live conversation.
The link to the live conversation event can be found here