As your business grows, so does your customer list. This requires your CRM platform to work smarter, not harder, to keep up with the nuanced needs of your customer base. To ensure a quality customer experience, it’s imperative to provide your customers the right information in the right format at the right time. With Marketing Professional, you have the tools you need to streamline content creation, provide targeted information, and compare performance across assets and channels.
This chapter of the Scale Like a Pro series will demonstrate how you can save time with built in custom templates, A/B testing, and smart content for your landing pages and email campaigns. We’ll also walk through how you can connect your various social media accounts in HubSpot, allowing you to schedule, compare, and report how each platform or individual post is connecting with your audience. Lastly, we’ll explore how to allocate assets to campaigns to see how your content is performing as part of a larger whole.
Create content and communications quickly and easily that speak to your customers’ needs and allow you to analyze the performance of your content and adapt.
Most Valuable For: Marketing Pro+
A PDF of the slide deck can be downloaded using the link below.
Resources:
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- Webinar Video Add-On: Creating Smart Content for Landing Pages
- Lesson: Creating Smart Content in HubSpot
- Lesson: Creating a Campaign in HubSpot
- Blog: How to Do A/B Testing: 15 Steps for the Perfect Split Test
- Blog: How to Ignite Organic Growth With a Topic Cluster Strategy in HubSpot
- Blog: Running a Campaign in HubSpot
- Article: Create and publish social posts
- Article: Run an A/B test on your page
- Article: Create and manage smart content rules
- Article: Smart content | Frequently Asked Questions
- Article: View SEO recommendations in HubSpot
- Article: A/B test your marketing email
- Article: Create Campaigns