“Smarketing” has been a buzzword for over a decade. And yet, only 27% of organizations are fully aligned from strategy to execution and 44% of senior growth leaders cite poor team coordination as their single biggest internal barrier to growth. Add AI into the mix and the pressure has only intensified: more tools, more data, and somehow still the same friction between teams.
This is a real conversation between leaders who are actively working through the complexity of building a true joint GTM motion in an era of constant change.
The Experts Shaping This Discussion
- Mintis Hankerson | Sr. Director, Demand Management, HubSpot
- Chase le Roux | Chief Revenue Officer, Scrums.com
- Emily Davidson | Director of Enterprise Marketing, Sandler