Nurturing Leads for Email Marketing Revenue

Question: What is the biggest thing stopping email from driving more revenue for local businesses?

Poor segmentation

Weak automation flows

Generic campaign content

No revenue attribution

Keen to hear any insight on what approaches are driving revenue?

Hi @BVegah,
Thank you for posting to the Community!
Such a great topic to bring up! :raising_hands: Would love to hear what the community thinks! @ChristinaKay and @Phil_Vallender, do either of you have any insights on this one?
Cassie, Community Manager