Non-Marketing Email Opens - Any Answers?

Marketing & Content Hub Lists, Lead Scoring & Workflows
1

I have done some research and cannot seem to find the answer. I’d like to trigger a workflow when a contact interacts with (opens, clicks) a “non-marketing” email inside Hubspot. Is this possible?

Thanks for any help.

2

Hi @DanSaia,

Are you referring to one-to-one / sales emails?

If so, there are general contact properties which you can refer to in workflows:

  • Recent sales email clicked date (Sales Hub Professional and Enterprise only*:disappointed_face:* the date of the last time that the contact clicked on a sales email.
  • Recent sales email open date: the date of the last time that the contact opened a sales email. This property does not update for emails that were sent to more than one contact.
  • Recent sales email replied date: the date of the last time that the contact replied to a sales email sent from your connected G Suite or Outlook 365 email account.

As far as I know it’s not possible to reference open or clicks for specific sales emails.

Best regards!