The removal of the location tracking feature is ridiculous. It’s one of the few things HubSpot really has a leg up on the competition with… we can tell if emails are being forwarded and disseminated throughout a company. It gives an instant reading of interest and activity and allows us to know when accounts are really considering our product and assembling a team to buy it or are just inspecting themselves and potentially wasting time or are at least in the very early stages of research.
“We don’t believe surfacing location information provides enough value to the end-recipient, however.”
I wholeheartedly disagree with this sentiment, as the end-recipient will get better customer service more accurately tailored to where they are in the nurture/sales cycle. Furthermore, knowing the exact location can give us an idea of what offices or locales the information is being sent to so we can understand what their decision-making process is like, how many offices are involved, if the HQ is involved, and include location-specific customizations in our presentations and product offering. All of us are selling products that we (and our customers) know will help them, so how is this NOT providing more value to the end-recipient?
Just another misstep in a long series of missteps by HubSpot around functionality.