đź“… New Workflow App: Finally Fix Date Format Headaches - Beta Testers Needed [15+ Date Formats]

Apps Third-Party Apps
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The date formatting has always been one of those small frustrations that adds up. Last month, I sent an automated email to a UK client with “Your contract expires on 02/03/2025” – they thought it meant March 2nd, but I meant February 3rd. That miscommunication cost me two days of back-and-forth emails.

The worst part is that HubSpot’s native date formatting is limited. You get what you get, and if you need something specific for your audience – whether that’s “January 26th, 2025” instead of “2025-01-26” or proper formatting for international customers – you’re stuck copying dates into spreadsheets, reformatting them, and re-importing. It’s a time sink we’ve all just accepted.

# What I Built to Solve This

After one too many confused customers and wasted hours in Excel, I built a custom workflow action that handles date formatting properly. It’s a simple app that integrates directly into your HubSpot workflows and lets you transform any date field into whatever format you actually need.

Here’s what it does:

  • Automatic format detection or Manually assign the source date– it figures out what format your source date is in (MM/DD/YYYY, DD-MM-YYYY, ISO dates, whatever)
  • 15+ output formats including US Standard, UK Standard, ISO dates, and region-specific formats for Taiwan, Korea, and Japan
  • Custom output formatting with tokens like MM, DD, YYYY so you can create exactly what you need

The app sits right in your workflow builder. You select your date field, choose your output format, and it creates a new formatted date you can use in emails, tasks, or any other workflow action. No more spreadsheet exports, no more manual formatting, no more confused customers.

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Choose Date Field and Input Format
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Choose Target output format

# I Need Beta Testers

I’m looking for 3-10 HubSpot users to beta test this app over the next few month. It’s completely free during the beta period – I just need real-world feedback before submitting it to the HubSpot App Marketplace.

What you’ll get:

  • Free unlimited use during the entire beta period
  • Direct input on features and improvements
  • The satisfaction of never explaining date formats to confused customers again
  • 25% off when launched
  • Early access to additional workflow tools I’m building (URL shortener is next)

What I need from you:

  • You actively use HubSpot workflows
  • You’ll actually use the app and provide feedback
  • You’re okay with beta software (it works great, but I’m still polishing edges)

# How to Join the Beta

If you want in, here’s what to do:

  1. Install the app at https://www.integration-up.com/
  2. Connect it to your HubSpot account (standard OAuth flow, takes 30 seconds)
  3. Try it in one of your workflows
  4. DM me or email meor reply to this thread when you need some demo, QA, or anything else

I’m particularly interested in feedback from anyone dealing with international customers or managing multiple date formats across different systems. Let’s make date formatting a non-issue in HubSpot workflows.

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Thanks for sharing @up_chen ! — Jaycee