Hi, I’m Kashish Tripathi. I’m currently employed as an SEO intern in an advertising agency, assisting the team in website optimization, keyword research and analysis, and on-page implementation. I work in the advertising and digital marketing sector, providing SEO and content strategies to various clients from different domains such as fashion, fitness, education, and wellness.
Currently, I’m engaged in increasing the organic visibility and ranking of a travel organization and a healthcare business by optimizing their Google My Business listings, targeting local keywords, and improving the content structure of their websites and blogs.
A major SEO suggestion I’d like to provide is to always keep your content plan based on user intent—it’s not merely about getting ranked on certain keywords, but about genuinely knowing what your targeted users are looking for and giving them value in the form of content they can engage with. Secondly, don’t forget technical optimization—site speed, mobile-friendliness, and structured data can greatly impact your site’s search visibility.