# New Lifecycle Phase Cancelled

**URL:** <https://community.hubspot.com/t/new-lifecycle-phase-cancelled/34191>\
**Category:** HubSpot Ideas\
**Tags:** properties\
**Created:** [March 19, 2021, 2:57pm UTC](https://community.hubspot.com/t/new-lifecycle-phase-cancelled/34191 "2021-03-19T14:57:03Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![1stClaas](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/1stclaas/32/75596_2.png) [@1stClaas](https://community.hubspot.com/u/1stClaas)\
**Post date:** [March 19, 2021, 2:57pm UTC](https://community.hubspot.com/t/new-lifecycle-phase-cancelled/34191/1 "2021-03-19T14:57:03Z")

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At the moment, Hubsot neglects the reality of the customer lifecycle, which includes the time after being a client / subscriber. The customer can, for various reason, cancel being a customer, if e.g. the business model is a subscription to a service or he chose to select products from a competitor.

What is missing then (goal) as a selection in the lifecycle phases is “cancelled”.

The value will be correct customer statistics including lists of cancelled customers and a lifecycle phase that should not interfere with the conversion rate (conversion rate untouched by changing phase from customer to cancelled).

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**Author:** ![uribarjoseph](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/uribarjoseph/32/59606_2.png) [@uribarjoseph](https://community.hubspot.com/u/uribarjoseph)\
**Post date:** [June 2, 2021, 11:08pm UTC](https://community.hubspot.com/t/new-lifecycle-phase-cancelled/34191/2 "2021-06-02T23:08:16Z")

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Seems super easy to add and so needed instead of all the workarounds that are offered in the community. Canceled/Churned/Former Customer - whatever you want to call it, it’s needed, especially if you want to retain all their previous stage progression instead of clearing it and moving them back to Lead.

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**Author:** ![HCGO](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/hcgo/32/99678_2.png) [@HCGO](https://community.hubspot.com/u/HCGO)\
**Post date:** [September 2, 2021, 8:47pm UTC](https://community.hubspot.com/t/new-lifecycle-phase-cancelled/34191/3 "2021-09-02T20:47:43Z")

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We just started using Hubspot and I am stunned this is not a part of the Lifecycle. How do you work around it today? A property? Use “Other”?