NetSuite Item Groups --> HubSpot Products

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We are using the official NetSuite integration to sync Inventory Items and Non-Inventory Items to HubSpot Products. While I see it is possible to sync Assembly Items and Kit/Package Items, I do NOT see an option for Item Groups, which are very important for us to synchronize. Item Groups are very similar to Assembly Items and Kit/Package Items, so I’m not sure why they aren’t an option when configuring a data sync from NetSuite to HubSpot.

Can anyone confirm that this is, in fact, correct? It seems strange to include support for syncing Assembly Items and Kit/Package Items, which are nearly identical object types in NetSuite with only a couple of functional differences.

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Source: Connect HubSpot and NetSuite

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Source: https://docs.oracle.com/en/cloud/saas/netsuite/ns-online-help/section_N2318089.html

Unfortunately, this means that we are forced to develop a completely separate, custom integration using the NetSuite and HubSpot APIs to sync Item Groups, which is is time consuming and expensive.

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Hey @geoffmyers, thank you for reaching out!

Currently, the official integration between NetSuite and HubSpot does not include Item Groups, likely due to the specific way they’re handled within NetSuite.

I want to invite our top experts, @TomM2 and @franksteiner79 do you have any recommendations for @geoffmyers matter?

Thank you,

Pam

3

You’re right, @geoffmyers

Item Groups aren’t currently supported in the official NetSuite > HubSpot sync.

The integration covers Inventory, Non-Inventory, Assembly, and Kit Package items but Item Groups are excluded. Oracle’s own NetSuite docs confirm that Item Groups are treated a bit differently under the hood, which is probably why HubSpot hasn’t mapped them in the connector. (as documented here)

(Connect HubSpot and NetSuite )

(https://docs.oracle.com/en/cloud/saas/netsuite/ns-online-help/section_N2318089.html )

At the moment, your only option is exactly what you mention: building a custom API-based sync for that object type. If you want to stay inside HubSpot, one workaround I’ve seen is flattening Item Groups into either Kit/Package or Assembly Items, depending on how you use them, but I know that’s not ideal if you rely on the specific NetSuite behavior.

By the way, some teams sidestep this entirely with real-time two-way sync platforms like Stacksync, since they don’t rely on the “official” object mapping and can push/pull any NetSuite entity into HubSpot Products. That avoids running a separate custom integration just for Item Groups.

Hope this helps.

4

The short answer is:

You are correct - the official HubSpot NetSuite integration does not support NetSuite Item Groups, and this exclusion is likely due to the Item Group object’s slightly different internal structure compared to Assembly and Kit Items, making it a low priority for the native connector developers.

The best solution is indeed a custom integration, but it doesn’t have to be prohibitively expensive.

By leveraging the HubSpot API and the NetSuite REST API in a lightweight, serverless environment, you can build a more precise, cheaper, and future-proof sync for Item Groups than relying on expensive third-party platforms or the official connector’s limitations :white_check_mark:

The long answer is:

The challenge you face with Item Groups not syncing is common when relying on pre-built, one-size-fits-all connectors, as they prioritize the most-used objects.

While building a custom sync using the NetSuite REST API and HubSpot API initially requires development time, it is ultimately a superior and cheaper solution than relying on complex, subscription-based, third-party sync platforms.

The cost of a dedicated sync platform or the official integration’s lack of flexibility often outweighs the one-time development cost of a custom script, especially if you have other unique data synchronization needs down the line.

To execute this efficiently, you would use the NetSuite REST API to first extract your Item Group data.

A simple, custom script would then process this data, mapping the Item Group name and its constituent members precisely to your desired HubSpot Product properties or even a custom object in HubSpot.

Finally, the script would use the HubSpot API to create or update the corresponding Products in HubSpot.

This approach is better because it allows you to control the sync frequency, define custom mapping logic for specific fields, and ensure that only the necessary Item Group details are pushed to HubSpot, keeping your CRM clean.

Furthermore, integrating Google Tag Manager and a server-side environment like Stape or Google Cloud Platform makes the solution even more cost-effective.

You can host your custom API-to-API script on a cloud platform like Google Cloud Functions, leveraging their pay-as-you-go, serverless model.

This means you only pay for the exact compute time used during the sync, making it dramatically cheaper than monthly subscription fees for a third-party service, while still providing a robust, scalable, and highly customizable data pipeline that resolves the specific Item Group problem permanently.

This comment was generated with the assistance of an AI tool, incorporating my expertise in integrations :slightly_smiling_face: