Looking for a Freelance HubSpot Specialist | Fully Remote
If interested, please send resume and intro to reh@yourmarketingco.com with “HUBSPOT SPECIALIST” as subject line. This position will solely work in the financial industry. This is an hourly position with around 20-25 hours per week. Pay range is between $30-32 dollars per hour.
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Your Marketing Co. is seeking a skilled and strategic HubSpot Marketing Specialist to join our dynamic, fully remote team.
In this role, you will lead the optimization of our marketing operations, with a strong focus on leveraging HubSpot to its fullest potential and managing high-impact marketing campaigns. This position demands a blend of strategic insight, technical expertise, and hands-on execution to deliver outstanding marketing initiatives and drive revenue growth from both new business and our existing client base.
Operating in a fast-paced, collaborative environment, your resourcefulness, attention to detail, and ability to multitask will be essential to success. As a self-starter, you’ll thrive where a proactive, “can-do” mindset and strategic approach are encouraged to create meaningful results.
Key Responsibilities
HubSpot & Marketing Automation:
- Serve as the primary owner of HubSpot for the marketing team, ensuring full utilization and optimization.
- Collaborate with cross-functional teams to develop and refine nurture campaigns that engage target audiences throughout their buyer’s journey.
- Continuously enhance the lead scoring model for more precise targeting and increased conversions.
- Use HubSpot to execute campaigns, build landing pages, create automation workflows, and manage marketing assets.
- Manage and optimize HubSpot integrations with other platforms to ensure seamless performance.
Data & Reporting Ownership:
- Develop and maintain dashboards and reports to track key marketing KPIs and metrics.
- Oversee lead uploads and enhance marketing datasets to uphold high data quality standards, tagging all touchpoints in the customer’s journey.
- Regularly analyze HubSpot and Salesforce databases to uncover campaign opportunities that drive pipeline and revenue growth.
- Lead data-driven decision-making as the expert on marketing data and performance insights.
Platforms & Technology Management:
- Evaluate and recommend tools and platforms to enhance operational efficiency, reporting, and campaign effectiveness.
- Stay informed about the latest trends in marketing operations, including AI-powered solutions.
- Train team members as needed to optimize their use of HubSpot and related tools.
Process & Documentation:
- Collaborate with marketing leaders to define and manage lead lifecycle stages and the sales funnel.
- Maintain an up-to-date knowledge base for the marketing team, documenting critical processes thoroughly.
- Support the team with additional marketing operations tasks.
- Work closely with marketing leadership and finance teams to manage the marketing budget, ensuring accurate spend reporting and attribution.
Knowledge, Skills & Experience
- 4+ years of marketing experience, with significant HubSpot experience in the financial industry.
- Strong communication and collaboration skills in cross-functional team settings.
- Analytical mindset with excellent problem-solving abilities.
- Proven expertise in HubSpot.
- HubSpot Marketing certification (required).