Need to integrate Zoom, marketing events and lists to first/last touch

Marketing & Content Hub Reporting & Analytics
1

Hey,

For reporting reasons, I need to be able to take into account Zoom integrated events into the first/last touch conversion campaign. If a lead is created thanks to a Zoom event, I need to see the campaign related to this event appearing in the “first touch conversion campaign” field.

Why are integartions not taken into account for reporting of first/last touch?

Thanks,

2

Hi @Lauriane,

Thanks for reaching out!

I would like to share some resources with you regarding campaigns:

Analyze campaign performance in the campaign analytics tool

Analyze your campaign

Campaigns | Frequently Asked Questions

I’d also like to add our experts to this conversation to see their thoughts:

Hey @Aakar, @danmoyle, @NicoleSengers, @Josh - What would you advise to @Lauriane in this case?

Thank you!

Best,

Kristen

3

Hi @Lauriane,

A couple of thoughts for you:

  • The revenue attribution reports on Enterprise will take into account integrations and you can report on more specific sources of that integration
  • If you want to pull this into a campaign report my suggestion would be to associate a static list with your campaign and use a workflow to add contacts to the static list accordingly you can then use attribution reporting from the analytics tools or build a custom attribution report

Hopefully I understood the issue and this was helpful. If not, please add some additional detail or schedule a meeting with me and we can discuss more in-depth.

Josh

Thanks for the ping @kvlschaefer!