Hi Matta!
It’s great that you’re taking the initiative to re-run your family business. It sounds like you already have a lot of the foundational elements in place, which is a fantastic start.
Digital marketing can definitely be a game-changer, especially when your business has all the other pieces ready. I’d suggest starting with the basics like understanding your target audience, working on your website’s SEO, and utilizing social media to reach potential customers.
I was in a similar situation a while back, trying to revive a business that had lost momentum. What really helped me was connecting with a mentor who had experience in digital marketing. They guided me through the learning curve and provided insights that I would never have discovered on my own. If you’re open to it, finding a mentor or even joining a group of peers who are also learning digital marketing could be incredibly beneficial.
Feel free to reach out if you want to discuss more or if you’re looking for recommendations on where to start. You’ve got this!