# Native WhatsApp Integration with Inbound and Outbound Call Functionality **URL:** \ **Category:** HubSpot Ideas\ **Tags:** integrations\ **Created:** [June 24, 2024, 12:21pm UTC](https://community.hubspot.com/t/native-whatsapp-integration-with-inbound-and-outbound-call-functionality/109957 "2024-06-24T12:21:54Z")\ **Posts on this page:** 4\ **Page:** 1
**Author:** ![GoworkMKT](https://avatars.discourse-cdn.com/v4/letter/g/bbce88/32.png) [@GoworkMKT](https://community.hubspot.com/u/GoworkMKT)\ **Post date:** [June 24, 2024, 12:21pm UTC](https://community.hubspot.com/t/native-whatsapp-integration-with-inbound-and-outbound-call-functionality/109957/1 "2024-06-24T12:21:54Z")
**Objective:** Expand the capabilities of HubSpot’s native WhatsApp integration to include both inbound and outbound call functionalities, providing a seamless communication experience for users directly within the HubSpot platform. **Problem Statement:** Currently, HubSpot’s native WhatsApp integration allows for text messaging but lacks support for voice calls. This limitation forces users to switch between HubSpot and WhatsApp to manage voice communications, leading to inefficiencies and potential data discrepancies. **Proposed Solution:** 1. **Inbound Call Integration:** Enable HubSpot users to receive WhatsApp calls directly within the CRM. This feature should include: 2. **Outbound Call Integration:** Allow users to initiate WhatsApp calls from HubSpot. This should include: **Benefits:** - **Improved Efficiency:** Users can manage all customer communications from a single platform, reducing the need to switch between applications. - **Enhanced Data Accuracy:** Automatic logging of call activities ensures that all interactions are recorded in the CRM, providing a complete view of customer interactions. - **Better Customer Engagement:** Instant access to call functionalities allows for more timely and personal customer interactions. **Implementation Considerations:** - **Privacy and Security:** Ensure that the integration complies with data privacy regulations and includes features such as call encryption. - **User Interface:** Design a user-friendly interface that integrates seamlessly with existing HubSpot features. - **Support and Training:** Provide comprehensive documentation and training resources to help users adapt to the new functionality. * * * **Call to Action:** We invite the HubSpot community to share their thoughts and feedback on this idea. Together, we can enhance our communication capabilities and streamline our workflows within HubSpot. If you believe this feature would benefit your team, please upvote and comment with your use cases! ---
**Author:** ![angus0817](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/angus0817/32/4846_2.png) [@angus0817](https://community.hubspot.com/u/angus0817)\ **Post date:** [November 5, 2025, 2:37am UTC](https://community.hubspot.com/t/native-whatsapp-integration-with-inbound-and-outbound-call-functionality/109957/2 "2025-11-05T02:37:01Z")
Agreed, we really need this feature! It would make it so much easier not only for us to contact customers who rely on WhatsApp as their main communication channel, but also for them to call us directly through WhatsApp. Plus, it’s now officially supported in the WhatsApp Business API: [https://developers.facebook.com/docs/whatsapp/cloud-api/calling/](https://developers.facebook.com/docs/whatsapp/cloud-api/calling/) ---
**Author:** ![pedrohack](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/pedrohack/32/23394_2.png) [@pedrohack](https://community.hubspot.com/u/pedrohack)\ **Post date:** [January 6, 2026, 11:34am UTC](https://community.hubspot.com/t/native-whatsapp-integration-with-inbound-and-outbound-call-functionality/109957/3 "2026-01-06T11:34:52Z")
Whatsapp is HUGE in Latin America. It’s a deal breaker when people try to change their platforms to Hubspot. This feature would help a lot. ---
**Author:** ![MarcP](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/marcp/32/96428_2.png) [@MarcP](https://community.hubspot.com/u/MarcP)\ **Post date:** [April 11, 2026, 9:26pm UTC](https://community.hubspot.com/t/native-whatsapp-integration-with-inbound-and-outbound-call-functionality/109957/4 "2026-04-11T21:26:37Z")
This would be an absolute game-changer for our company, as we are highly reliant on WhatsApp and on customers wanting to call us. Especially given that HubSpot is currently working on the coexisting beta and meta now supports calling via the API.