# Native HubSpot cookiebanner benchmarks

**URL:** <https://community.hubspot.com/t/native-hubspot-cookiebanner-benchmarks/147940>\
**Category:** GDPR\
**Tags:** analytics-tools, marketing, gdpr\
**Created:** [April 2, 2026, 9:58am UTC](https://community.hubspot.com/t/native-hubspot-cookiebanner-benchmarks/147940 "2026-04-02T09:58:26Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![OTeeuwen](https://avatars.discourse-cdn.com/v4/letter/o/d9b06d/32.png) [@OTeeuwen](https://community.hubspot.com/u/OTeeuwen)\
**Post date:** [April 2, 2026, 9:58am UTC](https://community.hubspot.com/t/native-hubspot-cookiebanner-benchmarks/147940/1 "2026-04-02T09:58:26Z")

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Hi everyone,

I am analysing the performance of our cookiebanner (HubSpot banner, using a EU opt-in and other/world opt-out variant), and I am having a hard time finding benchmarks of click-rates, opt-in rates and acceptance-rates.  
We are a global company based in Europe, with over half of our target audience based in Europe. Thus a GDPR-compliant cookiebanner is important to us. However I also see we have a big drop off from impressions to clicks (18% click-rate, 13% opt-in rate for EU banner) and I want to check with other HubSpot users what they have.

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**Author:** ![Berangere](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/berangere/32/220784_2.png) [@Berangere](https://community.hubspot.com/u/Berangere)\
**Post date:** [April 2, 2026, 11:26am UTC](https://community.hubspot.com/t/native-hubspot-cookiebanner-benchmarks/147940/2 "2026-04-02T11:26:19Z")

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Hey @OTeeuwen, love to see this post! That’s exactly what the Community is here for, thank you!  
I’d like to start by sharing this article “[HubSpot consent banner | Frequently asked questions](https://knowledge.hubspot.com/privacy-and-consent/consent-banner-faq)” that might be of interest.  
I’d love to put you in touch with our Top Experts: Hi @karstenkoehler, @franksteiner79 and @elizheleva do you ming sharing your experience regarding the performance of your cookie banner to help @OTeeuwen, please?  
Thanks so much and have a lovely day!  
Bérangère

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**Author:** ![STierney](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/stierney/32/186066_2.png) [@STierney](https://community.hubspot.com/u/STierney)\
**Post date:** [April 28, 2026, 11:01pm UTC](https://community.hubspot.com/t/native-hubspot-cookiebanner-benchmarks/147940/3 "2026-04-28T23:01:52Z")

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Hey @OTeeuwen,  
My name is Shane, and I wanted to check in with you to see if you’ve had any luck with the FAQ knowledge base article provided by Bér.  
I also wanted to point out [this blog on Understanding CTAs: Benchmarks & Strategy](https://whitehat-seo.co.uk/blog/inbound-marketing-convert-calls-to-action), which specifically references HubSpot’s study of 330,000+ CTA’s. I believe there’s some really great information in here that might be of value to you!  
Shane, Senior Community Moderator