My Shopify Collection Page Lost Rankings After Changes – What Should I Do?

Marketing & Content Hub Content Strategy & SEO
1

Hi everyone,

I need some advice about a Shopify collection page I’ve been working on.

What Happened

  • I created a ceramic dinner set collection page on June 1, 2025.
  • I targeted keywords like ceramic dinner set, ceramic crockery set, ceramic dinnerware, ceramic tableware, etc.
  • The page was fully optimized (meta title, description, URL) and I also added around 1000 words of content below the products.

Initial Results

  • In June and July, the page ranked well for the main keyword (ceramic dinner set) and some secondary ones like ceramic dinnerware and ceramic set.
  • It also ranked for a few irrelevant terms like ceramic plate, which I didn’t really want.

The Problem

  • From August 1, rankings and impressions for the main keywords dropped.
  • On August 15, I updated the page: removed irrelevant keywords and adjusted the content.
  • After that, impressions went up again, but now the page mostly shows for unrelated terms like ceramic breakfast set or breakfast plate set. (Probably because some products have “breakfast” in their titles.)

My Question

Now I’m not sure what to do:

  • Should I rewrite the content again?
  • Should I build backlinks to the page?
  • Or should I just give it more time and wait?
  • Could product titles/internal links be the real issue here?
2

Hi @Yasir2006
Thank you for reaching out to the Community!
I’d like to invite some community members who are subject matter experts to join this conversation.
@Gaurav_Aggarwal @karstenkoehler @SanjayKumar - Would you be able to share any insights on this? Your expertise would be greatly appreciated.
Best,
Victor

3

Hi @Yasir2006 ,

This issue usually comes down to Google recalibrating how it understands the page after content or keyword changes. The technical checklist (Search Console errors, redirects, metadata, etc.) is always worth reviewing, but in your case the bigger issue seems to be keyword alignment and product signals.

Here are a few steps that could help:

  • Check Search Console queries
    Look at the actual search queries the page is showing up for now. If “breakfast” is dominating, you’ll want to reinforce signals for “ceramic dinner set” and related terms.
  • Review product titles & attributes
    Since product titles influence relevance, try adjusting them (or at least adding clarifying descriptors) so the page emphasizes “dinner set/dinnerware” instead of “breakfast.”
  • Strengthen on-page content
    Add natural mentions of your target keywords back into the page (ceramic dinner set, crockery set, dinnerware). This helps Google understand the main intent.
  • Support with internal links & backlinks
    Link to this collection page from other parts of your site (blog posts, related collections) using anchor text like “ceramic dinner set.” A few quality backlinks pointing to the page with the right terms can also help.
  • Give it time
    Since you made changes in mid-August, Google may still be testing and re-ranking your page. Sometimes it takes a few weeks for things to stabilize.

Hope that helps!

Best, Victor