# Multiple touch points **URL:** \ **Category:** Lead Capture Tools\ **Tags:** analytics-tools, starter\ **Created:** [July 4, 2024, 2:23am UTC](https://community.hubspot.com/t/multiple-touch-points/110659 "2024-07-04T02:23:59Z")\ **Posts on this page:** 1\ **Showing post:** 4
**Author:** ![Gaurav\_Aggarwal](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/gaurav_aggarwal/32/26578_2.png) [@Gaurav\_Aggarwal](https://community.hubspot.com/u/Gaurav_Aggarwal)\ **Post date:** [July 4, 2024, 8:06am UTC](https://community.hubspot.com/t/multiple-touch-points/110659/4 "2024-07-04T08:06:54Z")
Hey @NatFrilay To capture multi-touch points that a contact goes through before converting to a Marketing Qualified Lead (MQL), you can utilize tools like the HubSpot CRM and Marketing Hub. Here’s a general approach: 1. Utilize HubSpot Tracking: Ensure that all your marketing activities are tracked in HubSpot, including events, campaigns, and website interactions. 2. Lead Scoring: Implement lead scoring in HubSpot to assign points to various touchpoints a contact engages with. This can help track their journey and determine when they qualify as an MQL. 3. Attribution Reports: Use HubSpot’s attribution reports to analyze the impact of different touchpoints on the conversion journey. This can provide insights into the most effective channels and campaigns. 4. Workflows: Set up workflows in HubSpot to automate actions based on contact interactions. For example, moving a contact to MQL status after reaching a certain lead score threshold. 5. Custom Properties: Create custom properties in HubSpot to store information about various touchpoints a contact interacts with. This can help in tracking and analyzing their journey. These are the few tips and tricks you try to capture and analyze the multi-touch points that lead to a contact becoming a Marketing Qualified Lead. --- _[View the full topic](https://community.hubspot.com/t/multiple-touch-points/110659)._