Agree. I didnt even know this happened. That’s bad for us as we have a ‘sales tag’ property that the sales team use to quickly add relevant tags to the contact. If that data is disappearing when merged then that is not great for us. It should be combining the values.
Hubspot really needs to improve their merge function, it’s terrible. Even allowing us to choose or set rules for what values we ‘keep’ as a preferred value during a merge is needed too. We have customers who enter hubspot with alternative email addresses and get set to Other but then if they et merged the Other takes priority over the ‘Customer’ lifecycle stage which messes up our reporting every single month. Super annoying. Would be good if we could set merge rules.