We have seen a big dip in overall traffic on our route site since switching over to our HubSpot subdomain blog. All signs are pointing to the blog being the culprit… I think this is more of a subdomain issue than an international language issue, however, I’m sure it doesn’t help that our website is split out into an American and Canadian version while our blog isn’t. The Canadian site has taken a bigger hit, so it’s likely the case.
This is a necessity, not a nice to have.