# MQL Data Reporting

**URL:** <https://community.hubspot.com/t/mql-data-reporting/104434>\
**Category:** Reporting & Analytics\
**Tags:** professional\
**Created:** [April 9, 2024, 6:04pm UTC](https://community.hubspot.com/t/mql-data-reporting/104434 "2024-04-09T18:04:32Z")\
**Posts on this page:** 1\
**Showing post:** 4

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**Author:** ![CHawkins](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/chawkins/32/87643_2.png) [@CHawkins](https://community.hubspot.com/u/CHawkins)\
**Post date:** [April 10, 2024, 6:34pm UTC](https://community.hubspot.com/t/mql-data-reporting/104434/4 "2024-04-10T18:34:55Z")

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The “easiest” report is the [Contact lifecycle stage funnel with contact totals and conversion rates report](https://app.hubspot.com/l/discover/create/reports?search=contact%20lifecycle%20stage%20funnel) and then adding filters based on your needs, for example you could add a filter to that report for “Has fillted out \_\_ form” to see that funnel specifically for who has downloaded something.  
More often I find myself creating lists for this and manually doing the calculations. Fo that I use “Date became a marketing qualified lead” is known as the filters because that shows us anyone who was once an MQL. So I might create a few lists:  
1) Everyone who has downloaded something

2) Everyone who has downloaded something AND “Date became a marketing qualified lead” is known  
3) Everyone who has downloaded something AND “Date became a customer” is known

With those lists, I can easily calculate the precentages.  
Using an integration like Supermetrics or [Funnel.io](http://Funnel.io) can make this a lot easier but if you are working exclusively out of HubSpot, those are where I start.

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