@sassbartley @rsallo,
We actually use @Josh’s amazing response every day to help with our sales pipeline. To give an exact (SUPER LONG) example to visualize how this could work for you guys:
We are a university. We have 4 pipelines: Admissions, Enrollment, Future-start, Active.
Each one of these pipelines changes HubSpot teams to help advise them and move them into the next stage, and we create a new deal for each pipeline.
Pipeline 1:
Admissions: Contacted Prospective Student, Applied to University, Admittance Accepted into University. Once they are Accepted/Admitted, we change the Admissions deal stage to Accepted (won-closed) or Application Denied (closed-lost) if they did not meet the criteria to attend our University.
Pipeline 2:
If the deal stage becomes Accepted/Admitted, we have an automated deal workflow to create an Enrollment deal. The Enrollment deal stages are Admit/Accept to start, moves to Enrolled (closed-won) when they choose to attend our University, pays the deposit, and fills out an agreement. They are moved to deal stage Accepted-Declined (closed-lost) if they chose to not attend our University after being accepted.
Pipeline 3:
Once the prospective student is enrolled, they move to Future Start/Enrolled. The deal stages are Future Start/Enrolled, Registred for all first semester classes, then Show (won-closed) or Non-Participant (enrolled, was registered for classes yet never contacted us or attended classes) which is (closed-lost)
Having multiple pipelines and deal stages help us keep tight records of each prospective student and/or how they move through the buying process. The multiple deals/pipelines also help with segmenting your contacts when emailing, especially with CTAs getting them to the next step.
You can do something similar with tickets. However, deals are 50x easier to report and workflow on.