@dmastin The most recent source at a lead level makes sense because it might be years after the contact was first entered that the actual conversion occurs. Once that conversion occurs, subsequent conversions from the same company are not as useful. However, I can see a scenario where the original lead goes cold/leaves and it gets picked back up by someone else. At that point, it is useful to see the most recent source by company. But there isn’t a clean answer. Often what happens is that once the contact is established, additional employees from the same company will download assets. So at that point, recent source at the company level is not very useful.
That said, a most recent source by lead is absolutely critical! Two thumbs up for passing source as part of the conversion event.
Thanks for your consideration.