This is widely confused, and someone could probably argue with me, but I think categories should be treated as “folders” for your posts and topics should be used to tag a subject to the post.
Category: How to plant stuff
Topic: Carrots
Title: how to plant carrots
Topic: beats
Title: how to plant beats
Category: Grass
Topic: Bermuda
Title: What climate is good for Bermuda
Topic: Fescue
Title: What is the shortest you should really cut your fescue
The idea is that you can cross reference the two in filtering. Wordpress has categories but plugins to create custom post types as well so you could have several categorizational settings. Hubspot only has Topics. You could fake categories in the url by adding "/category_name/’ before your blog title I think, but there is no built in category feature in Hubspot’s blogging tool.
If you are moving from Hubspot to WordPress then your Hubspot topics should be your WordPress topics and you can use categories in WordPress to further group your posts.
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