# Message field analysis - AI?

**URL:** <https://community.hubspot.com/t/message-field-analysis-ai/24978>\
**Category:** Lead Capture Tools\
**Tags:** forms\
**Created:** [September 3, 2020, 7:56am UTC](https://community.hubspot.com/t/message-field-analysis-ai/24978 "2020-09-03T07:56:04Z")\
**Posts on this page:** 4\
**Page:** 1

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**Author:** ![folked](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/folked/32/35493_2.png) [@folked](https://community.hubspot.com/u/folked)\
**Post date:** [September 3, 2020, 7:56am UTC](https://community.hubspot.com/t/message-field-analysis-ai/24978/1 "2020-09-03T07:56:04Z")

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In my company, there are thousands of web form inquiries coming in each month. Now, I would like to analyse the messages (Contact property “message”) in detail (type of inquiry, product interes etc.). I do not want to do this by reading all messages 1:1 and putting the result into an excel file. Is anyone aware of some kind of AI to do this job for me?

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [September 3, 2020, 9:46am UTC](https://community.hubspot.com/t/message-field-analysis-ai/24978/2 "2020-09-03T09:46:20Z")

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Hi @folked,

I’m not aware of any AI-powered integration or feature native to HubSpot. However, there are two approaches that could help you.

First, if you have an understanding of the types of inquiries you are receiving through the contact property “message”, you could build active lists in HubSpot that are filter for contacts whose messages contain certain keywords. For example, you could create an active list filtering for contacts whose property “message” contains any of “demo”, another list filtering for “assessment” etc.. A contact who has requested a demo or assessment would be picked up by this list.

Second, if you want to use natural language processing on the messages that you receive, I’d explore Zapier. Zapier allows you to connect [HubSpot with Google Sheets](https://zapier.com/apps/google-sheets/integrations/hubspot) or Microsoft Excel and send HubSpot contacts to a spreadsheet.

In this spreadsheet, you could now work with a tool like [text2data.com](http://text2data.com) (or any other, search for “natural language processing google sheets” or “natural language processing microsoft excel”) and create new columns (later to be properties in your HubSpot portal) which contain the results of your text analytics. After your analysis, you can update HubSpot contacts from spreadsheet rows.

As always, before managing contact data in new tools, I suggest running this by your data privacy officer to make sure your compliant with data privacy legislation.

Hope this helps!

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<div class="post-metadata">

**Author:** ![folked](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/folked/32/35493_2.png) [@folked](https://community.hubspot.com/u/folked)\
**Post date:** [September 7, 2020, 11:07am UTC](https://community.hubspot.com/t/message-field-analysis-ai/24978/3 "2020-09-07T11:07:42Z")

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@karstenkoehler Thanks for your feedback! Much appreciated! I thought about active lists before, not about Google Sheets and [text2data.com](http://text2data.com) though.

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**Author:** ![ABilal](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/abilal/32/197925_2.png) [@ABilal](https://community.hubspot.com/u/ABilal)\
**Post date:** [March 17, 2023, 7:31pm UTC](https://community.hubspot.com/t/message-field-analysis-ai/24978/4 "2023-03-17T19:31:03Z")

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good information for message field analysis, [Ai](https://seotoolsystem.com/ai-paragraph-rewriter-online)

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Ai