Mejorar tu proceso de creación de contenidos

Good morning, good morning.

I currently work as a trade technician at a Local Action Group in Navarra. I help small businesses get their projects off the ground. In rural areas, proximity marketing is essential for running effective communication campaigns that reach the intended audience. I call it 1km marketing. Platforms like Google can provide a solid foundation for proximity communication by suggesting and informing users about resources nearby. An optimized Google Business Profile is a huge help for the shops and services I advise, not only to inform local residents but also to attract visitors to our areas.

Greetings to everyone!

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To improve my current workflow while working with two such versatile niches (my own tech content and managing makeup clients), I will implement two key actions:

  1. Standardize intake forms (briefs): Create clear formats for my makeup clients to share the necessary information before production begins, reducing correction times.

  2. Feedback form: Implement a quick survey after each project concludes to measure how easy and efficient it was to collaborate with me and identify which aspects of editing or planning can be optimized.

Organizing these steps will allow me to scale my tech brand while ensuring a professional and agile service for my clients.

First, I need to identify my target audience to make sure my content reaches the right people.

In my case, I first need to research my target audience for the business I’d like to create in the future, then conduct a survey on consumer preferences. From there, I’ll follow the right steps to create content that resonates with and impacts my end users, who are my actual audience. I’d really appreciate it if you could comment on this and help me improve my understanding of marketing—specifically, what else I should do and what I should avoid. Thank you.

Since I’m just getting started, my main focus will be on creating a basic workflow template to plan ideas, formats, and publishing dates in advance.

I need to have my goals clearly defined so I can build a structure that allows me to create content aligned with those goals. This way, I build something that will truly resonate and bring me closer to my objectives.

We need to stay aligned with the trends

Plan before writing and use a checklist at the end to save time and avoid mistakes

Good evening

First, I would start by finding clarity about my target audience and what my content will be about, identifying my personal strengths, and figuring out how I would connect with others.

Well, I would start with the client’s needs or the content requirements.

Before starting the content creation process, I need to clearly identify the target audience and the type of content they prefer, so I can define the approach I will take. For example: making it more informative, more interactive with the consumer, or more visual.

In my case, before creating my next piece of content, I think it’s important to understand what interests people have today, as those can change over time. I’d suggest creating a focus group to exchange ideas on one or several interesting topics.

I should first check what stage my audience is at so I can define the objectives and the type of content, and then plan and maintain a consistent order and style for my posts.

I’m just getting started, so I need to figure out who my content is aimed at and what topics I should cover.