Adding a default “Marketing Interactions/Marketing Interactions” property that tracks a contact’s engagement across all marketing activities in a single field.
Currently, we have to pull multiple properties like:
- Marketing emails opened/clicked
- Forms submitted
- Page views
- Ad interactions
- CTA clicks
Having a single property that consolidates all these activities would make it easier to:
- Build reports efficiently
- Score leads based on total marketing engagement
- Trigger workflows without setting multiple filters