Marketing Hub Fundamentals Training Highlights & Resources - February 2021

[ElaineC]

Hi all,

Thank you for joining this week’s HubSpot Marketing Hub Fundamentals training, it was great to learn with you and find out more about your businesses and marketing processes.

We had lots of great questions and insightful conversations in training, so we have consolidated key resources in this post to support you as you continue to learn about HubSpot tools and the flywheel methodology.

We hope this space can also be an opportunity to keep in touch, network, and continue to share knowledge and experience. What were your key takeaways from training?

Thank you!

Johanna, Tash & Elaine

@ElaineC & @TashOliveira

Cc @johannaS

Resources

• Properties

  • HubSpot’s default contact properties
  • Property Field types
  • Set up fields seen when manually creating records
  • Create products in the product library

• Record Creation

  • Connect HubSpot and LinkedIn Sales Navigator
  • Automatically create and associate companies with contacts

• Lifecycle Stages & Lead Status

  • Use lifecycle stages
  • Get started with data enrichment

• SEO

  • https://blog.hubspot.com/customers/tips-to-improve-seo

• https://www.wired.co.uk/article/google-chrome-cookies-third-party-ads

• https://www.brightpod.com/boost/seo-myth-using-a-subdomain-for-your-blog-is-bad-for-seo

• https://www.youtube.com/watch?v=xZAM1l8cxbs

• Campaigns

  • https://community.hubspot.com/t5/HubSpot-Ideas/Allow-external-pages-to-be-associated-with-a-Campaign/idi-p/34693
  • Create tracking URLs
  • UTM Codes: How to Create UTM Tracking URLs on Google Analytics
  • https://blog.hubspot.com/blog/tabid/6307/bid/33986/a-breakdown-of-all-your-website-s-traffic-sources-what-means-what.aspx

Landing Pages

Video Tips and Data, According to Video Marketers

• Reports & Traffic Analytics

  • 7 HubSpot Reports You Need to Build!
  • 5 Business Insights You Can Get From A Funnel Report
  • Best Custom Reports For Marketing Managers

• EMail

  • The Best Time to Send an Email [2023 Research]
  • http://giphy.com/
  • http://screentogif.com/
  • Generate More Leads with Sales Automation Software | HubSpot
  • Set up email subscription types

• EMail Performance

  • Spam trigger words: How to keep your emails out of the spam folder
  • https://knowledge.hubspot.com/email/email-deliverability-best-practices
  • What is Email Deliverability? Best Tips & Practices in 2024

• Ads

  • Connect your Google Ads account to HubSpot
  • Get started with ads
  • 5 Ways to Use the HubSpot Paid Ads Tool
  • Create ads audiences in HubSpot
  • Ads | Frequently Asked Questions

• Workflows

  • 10 examples of HubSpot workflows you should implement today
  • 7 HubSpot Marketing Automation Workflows for Database Management
  • 4 Sales Management Pain Points Solved by Workflow Automation
  • 10 HubSpot Workflows Every Sales Team Needs

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