Marketing Events (beta) Dashboard

Hi @OliLittlejohn.

The ability to create custom reports on Marketing Events is not yet possible in HubSpot.

But since it builds on the principles around contacts, you will be able to make some really strong reports from there.

Case:
You use e.g. Zoom to host webinars.

  • The registrations for this are done via HubSpot forms, where you collect important data about your leads and subsequently use workflows to automate the transfer of these registrations to Zoom.
  • When the webinar is over, you will receive data from Zoom directly, such as. time in session.
  • You can now create reports like;
    • How many of the participants participated in the webinar?
    • How many registrations were there for the webinar?
    • What industries are your leads affiliated with?
    • Have participants opened follow-up mail after completing the webinar?

Best Regards

MARTIN MENSBO CHRISTIANSEN

Marketing Manager

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www.mcb.dk