Marketing emails to secondary email addresses

HubSpot Ideas
2

Agreed. I understand in the B2B world, its not common for one user to have multiple email addresses but in the B2C world, this is very common. Making the improvement to allow email sends to a secondary email would be an added benefit when attracting new B2C customers.

Currently, our site allows their confirmation email to be sent to an alternate email address (other than their account email). This is causing a disconnect in customer activity and automatically opting in users who didn’t opt in to marketing emails (illegal with GDPR & CASL).

Current process:

  1. New contact is created in HubSpot with the alternate email address
  2. Email is sent to the alternate email address
  3. User is automatically opted in and their activity is in seperate contact records

This is the proposed process from HubSpot:

  1. New contact is created in HubSpot with the alternate email address
  2. Email is sent to the alternate email address
  3. User is automatically opted in and their activity is in seperate contact records
  4. Fairly quickly after the email is sent, use the merge API to merge the 2 contact records

This solution is clunky and not intuitive. Here would be the ideal process:

  1. Alternate email is added as a secondary email to the current contact record
  2. Email is sent to the secondary email address

In this case, we don’t need to worry about opting someone in/out, merging data or doing unnecessary steps.