Hey,
Currently for daily marketing email sends, I would create a master list and then split it 10 times. Then M-F I would update the enrollment trigger of the workflow w/ the next list for email sends.
We recently started the free trial of ops hub and I feel like there has to be a better way for daily marketing email sends that isn’t so hands on. Ultimately, I want to upload one list into the enrollment trigger instead of splitting up the master list. And then I want the workflow to send a certain amount of emails per day. That way I don’t have to upload the next list to the enrollment trigger every single day.
Is this achievable with Ops hub? If so, how?
Unfortunately, this isn’t possible for marketing emails currently, but has been much requested. There are a couple apps that do this (Time Turner for example). Some other smart people have given some solutions though for example this one:
https://community.hubspot.com/t5/Email-Marketing-Tool/Throttling-Email-Sends/m-p/401014
Cheers!
Chris Chin
I’m not clued up on the finer details of email throttling, but if the emails are being dispatched through a workflow, our app Daeda Essentials has a throttle action that would be good for this.
You could for instance use it to send out one email every 5 minutes.
Hey @tylerdeion - good question.
What you’re trying to achieve (sending a fixed number of marketing emails per day from a single list automatically)…
Right now, most teams handle this by:
- splitting lists into batches
- manually updating workflow enrollment triggers
- or controlling timing with delays and sending windows
It works, but as you mentioned, it’s quite manual and doesn’t scale well. To your question: Looks like the Ops Hub workflows can add delays between actions, but they don’t have a built-in way to automatically throttle how many contacts from a single list get processed per day.
For teams looking for more control over pacing, there are also external tools like FlowNer, which is designed to help control enrollment and pacing from contact lists (e.g. processing contacts gradually instead of all at once).
FlowNer Segment (Sequence) Throttling Feature
Thanks,
J
Nice!! I actually ended up building my own tool very similar to FlowNer (I think my UI looks cooler though lol). It’s called throttlebot for anyone interested!
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