# Marketing Email Analytics

**URL:** <https://community.hubspot.com/t/marketing-email-analytics/108750>\
**Category:** Tips, Tricks & Best Practices\
**Created:** [June 5, 2024, 8:54pm UTC](https://community.hubspot.com/t/marketing-email-analytics/108750 "2024-06-05T20:54:53Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![ABraden](https://avatars.discourse-cdn.com/v4/letter/a/a3d4f5/32.png) [@ABraden](https://community.hubspot.com/u/ABraden)\
**Post date:** [June 5, 2024, 8:54pm UTC](https://community.hubspot.com/t/marketing-email-analytics/108750/1 "2024-06-05T20:54:53Z")

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Hi All!

I’m new to HubSpot and I’m still learning how to navigate the platform. We’re currently using campaigns to compare email performance, but I noticed you can’t have an email in two campaigns. So if we are doing a general and regional campaign, the email cannot be in both.

I’m curious if the Custom Report Builder would be a better resource for this, but I need help getting started. If I want to include all emails with a keyword in the title and show the delivery, open, and click rate, how do I get started?

Thanks in advance!

Alyson

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**Author:** ![SanjayKumar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sanjaykumar/32/16943_2.png) [@SanjayKumar](https://community.hubspot.com/u/SanjayKumar)\
**Post date:** [June 6, 2024, 11:33am UTC](https://community.hubspot.com/t/marketing-email-analytics/108750/2 "2024-06-06T11:33:26Z")

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Hi @ABraden,

Yes, there is a built-in report in HubSpot called “Marketing Email Sent Totals with Engagement Rates.” You can find it by searching in the Reports section.

 ![Create report - Marketing Email Sent.jpg](https://d2qpr2jzcazej7.cloudfront.net/original/2X/9/952669c9f7ea9092326dcd95de1097d97f1e5425.jpeg)

**Marketing Email Sent Totals with Engagement Rates**

 ![Marketing email sent totals with engagement rates.jpg](https://d2qpr2jzcazej7.cloudfront.net/original/3X/4/c/4c67f0aae32bc67a757463c51aae66776926eb2f.jpeg)

Let me know if this resolves your query.

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**Author:** ![ABraden](https://avatars.discourse-cdn.com/v4/letter/a/a3d4f5/32.png) [@ABraden](https://community.hubspot.com/u/ABraden)\
**Post date:** [June 6, 2024, 3:39pm UTC](https://community.hubspot.com/t/marketing-email-analytics/108750/3 "2024-06-06T15:39:36Z")

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Thank you! This is very helpful, I also want to customize these dashboards to input specific content. Is there a way to filter the inputs based on keywords?

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**Author:** ![SanjayKumar](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/sanjaykumar/32/16943_2.png) [@SanjayKumar](https://community.hubspot.com/u/SanjayKumar)\
**Post date:** [June 7, 2024, 10:03am UTC](https://community.hubspot.com/t/marketing-email-analytics/108750/4 "2024-06-07T10:03:34Z")

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Hi @ABraden,

We cannot customize the default “Marketing Email Sent Totals with Engagement Rates” report in HubSpot. However, we can achieve this by creating a custom report in HubSpot. Follow these steps:

**Select Data Source:** Choose **Contact** , **Marketing Email** , and **Marketing Email Analytics**.  
**Choose Chart Type:** Select **Table** as the chart type.

**Add Columns:**

- Email Name
- Marketing Email Sent
- Marketing Email Open Rate
- Marketing Email Click Rate
- Marketing Email Click-Through Rate

 ![Marketing Email - Custom Report.jpg](https://d2qpr2jzcazej7.cloudfront.net/original/3X/d/f/dfd1e01da030009a9c8866ae5110e1a72c902c9b.jpeg)

**Apply Filters:** To filter emails based on keywords, use the **Marketing Emails Email Name filter** , set it to “contains any of,” and click apply. Furthermore, you can adjust the Event timestamp to view the data in the specific timeline.

 ![Marketing Email - Custom Report - Filters.jpg](https://d2qpr2jzcazej7.cloudfront.net/original/3X/4/8/482f79af6abedd65e3d7752cc9ecdaf184fc9e50.jpeg)

Let me know if you still need any further assistance.

Thank you

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**Author:** ![CFabiaHidalgo](https://avatars.discourse-cdn.com/v4/letter/c/e79b87/32.png) [@CFabiaHidalgo](https://community.hubspot.com/u/CFabiaHidalgo)\
**Post date:** [November 24, 2025, 12:36pm UTC](https://community.hubspot.com/t/marketing-email-analytics/108750/5 "2025-11-24T12:36:00Z")

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Hi ABraden! Welcome to HubSpot!  
You’re right that an email can’t be in two campaigns, but you can use the Custom Report Builder to track them. Just go to Reports → Create Custom Report, choose Marketing Emails, add a filter for your keyword in the title, and include columns for delivery, open rate, and click rate. This will show all emails with that keyword and their performance in one report.