Managing company type after associated lead is disqualified

Smart CRM & Sales Hub CRM
, , , , ,
1

Hello,

I’m looking for some best practices for this use case:

- New deal is created by sales in HubSpot to track new biz opportunity, deal is associated with a company (company type = prospect at that stage) + contact

- After some time, sales needs to disqualify that opportunity and moves the deal to close lost. In our case these mostly do not meet ICP (too small, could be though targeted in the future by our distributors) / it’s simply bad timing/ they chose to work with a competitor.

Questions:

- What’s the best way to proceed when it comes to managing company record after deal is closed lost?

- Depending on the close lost reason it could still stay a prospect, but I believe it needs to be evaluated case by case.

- Any tips to manage this via automation?

thanks!

Edyta

@zuhalak , this is FYI.

2

Hi @Edyta7510,

Thanks for reaching out to the Community!

Let’s invite our subject matter experts to see if they have any advice:

Hi @CateDuarte, @Dan1, @StjepanGrcic - Do you have any tips for @Edyta7510?

Thank you!

Best,

Kristen

3

Hi @Edyta7510 ,

If you use a dropdown list forthe “closed lost reason” property you can then use a Workflow to set the company property to a specific type, depending on the lost reason.

OR

Any time a deal is lost you set the account type to “xyz” and, if at any point in time, a new deal is createted, you’ll need tomake sure you have an automation in place to move it again to prospect.

Hope this helps.

4

Hi @CateDuarte ,

But of course! It’s a great tip, many thanks.

Will build my workflow accordingly.

In our case we may have mroe than 1 open deal per company, so will make sure we apply the filter that will exclude those accounts that have >1.

Cheers!

Edyta