Right now you can only create a revenue goal but not a goal around gross profit. As a reseller sales organization we measure our reps agaisnt gross profit this is not uncommmon for many other industries.
We have a number of clients who have migrated from other CRMs who were able to forecast for both gross profit and revenue. This functionality is essential for their business reporting particularly to share holders.
Important function for enterprise level clients.
We’ve been asked for this by several clients and have had to build workflows and additional pipeline purely for reporting purposes because of this request. It would reduce a lot of friction to have this feature.
The need for Profit as a sales measure for a reseller is vital.