I am incredibly disappointed that HubSpot is not making Buyer Intent data accessible to customers for whom HubSpot isn’t their primary CRM.
To make the Buyer Intent data available for our Sales team, who work exclusively in Salesforce, we must do one of the following:
- Find additional budget to track companies solely to send the information already available in HubSpot to Salesforce, Slack, G-Sheets, etc., OR
- Find additional budget to purchase core seats for the whole Sales team so they can view the Buyer Intent info in HubSpot directly, OR
- Have a team member monitor and manually share the latest intent data with Sales
Currently, none of these options are scalable with our ABM plans.
It is most frustrating because the data exists in the database and our Marketing team can see the data, but we can’t do anything with it unless we track the companies and consume credits.
Why can’t this information be surfaced in tools like segments, workflow actions, reports, etc. without the need to spend money on credits?