While the WhatsApp integration is a great start, there are four critical gaps preventing our team from fully migrating our communication to HubSpot. We need these features to treat WhatsApp as a professional channel:
- Read Receipts (Seen Status): We need to see if a customer has read our message to time our follow-ups correctly.
- Outbound Visibility: Currently, outbound messages seem to disappear if no reply is received. This breaks the conversation flow and context for our sales reps.
- Quick Reactions: To stay authentic on WhatsApp, our team needs to be able to use emoji reactions (standard in the native app).
- History Retention: CRM data should be permanent. Losing WhatsApp history after a certain period contradicts the ‘Single Source of Truth’ principle of a CRM.
These points are currently friction factors that lower our team’s adoption rate. Please upvote if you face the same issues!