@ASchendl This could work if you’re just starting out with HubSpot, although building out each scoring criteria again in a workflow (for those of us who have been trying and struggling with this terrible scoring) would take a lot of effort. By only using branching, you likely wouldn’t be able to do any complex scoring algorithms either. But if you’re looking for a simple scoring workflow with the ability to reset the score to 0, workflows may be the only existing option.
I can’t believe this idea is still “not currently planned”. Lead scoring is such a basic aspect of any marketing automation system. You would think HubSpot would prioritize these basic improvements as quickly as possible.
I can’t believe it’s been over 5 years since this thread was created and literally NOTHING has been done by HS’s product team to improve the scoring property.
Are there any updates on this @Dylan? No updates since 2018, and this is still the post I’m being directed to upvote in the community? Point #4 is still a huge issue for us.
This post originated in 2017, has this been fixed? We are currently implementing lead scoring, and when I asked support, they asked me to upvote this topic. If it has been 5-6 years already, can I have any hope that this will be fixed?
Let me be frank, Hubspot does a lot of things right and only a handful of things poorly. (AND I’m very impressed to see the volume of new/updated features this year.) However, the absence of any lead scoring updates is beyond frustrating. Everything the original poster has detailed is a must (especially #3). Should Hubspot ever reads this thread, I would like to throw in 2 additional components to the list of requirements…
I want to be able to see lead scoring results better represented within the reporting side of the table. For example, I want to be able to stack up which campaigns have generated the most lead scores. Or which lead scoring event(s) have led to or are associated with closed won revenue. Also, if they incorporated a time component, we could see which lead scoring events are generating the most engagement week to week.
Add “all CTAs clicked” as on option for scoring events. Right now, I use a plethora of CTAs to capture/track engagement and to convert contacts. However, if I want to associate points to that engagement, I have to do it manually. for. every. freaking. call. to. action. I could also see breaking the call to actions into different categories (high, medium, & low) and assign points accordingly.
Hubspot - please, please tell us this is in development. Lead scoring is far too important for it to remain this ineffectual.
Upvoting for many of these items. Inability to reset score, and only allow negative scores is hugely problematic for multiple customers. Negative scores makes the system useless.
It has been 6 years and these changes are not planned. At this point it seems like the best option is to make a brand new score property and build a workflow that I can make function as needed. Mainly so that I can make changes and not have it impact every single contact vs. only selecting the changes to be made to future contacts, as we should at the very least have the option to do.
For anyone in here looking for a solution, I’ve been able to build out scoring lists based where a contact is active in that list for x amount of days. Then those lists are in the scoring model. I only add scores, and then those scores go away with time. That way you don’t have to worry about putting someone back to zero with a flow. It just happens over time when they don’t show in that list anymore. For example, each of our forms have a field attributed to it. Reading a white paper for us is x amount of score, so i have that white paper built into a list using the field criteria. Those lists add up. We also give points based on demographic criteria. More than happy to chat.
I’m Dom, a Product Manager at HubSpot. First of all, I want to acknowlege the frustration that the current solution is causing and the feeling that HubSpot is not investing enough reseources into fixing the current solution.
My team and I are currently delving into Lead Scoring for Marketers at the moment and we’d be really interested in learning more about your use cases. We’d like to find out how you are currently scoring your leads, what’s working for you and what’s not working at the moment and what features you would like to see incorporated into HubSpot in the future.
If you’re a marketer interested in lead scoring and open to a brief 30-minute call with me and my team, please feel free to reach out to me via a direct message.
Hi Dom.
I would be happy to help and speak with you and the team about our uses
with Lead Scoring.
If you want to share a meeting link I will pick a time that is convenient
for both of us.
Thank you.
Christine Iglesias
Izeify