Agreed. We need the ability to age the Hubspot score. If the lead did not engage for x time, subtract points. Right now the only way to add negative points to the scoring is if user visits certain pages. When setting up workflows, Hiubspot score is not available to increment or not…
Why should be forced to implament a paralel scoring system with a new custom score field? Doesn’t really make sense.
Yes! This would be extremely helpful rather than dealing with negative scoring. Resetting the score would allow for more accuracy. Make this happen, please.
Hubspot’s lead scoring is basically garbage without being able to reset scores. I’ve used a lot of marketing automation tools, like Pardot and Act-On, and all of them have this capability.
Can someone advise on whether this is coming?
This is something that I feel like is still very much needed for Hubspot Score.
Has anyone found a solution here?
I am in the middle of implementing back-to-back instances and am dumb-founded that this functionality is not available.
Why wouldn’t Hubspot allow the value of the field to be cleared by a workflow?
One idea is to create custom properties for a Score YYYY. You end up with a growing list of annual buckets of scoring:
Score 2020
Score 2019
Score 2018
This is a way of “resetting” to zero periodically as well as maintaining annual score history. Requires workflows to be updated once a year. (You could also consider quarterly: Score 2020-Q1.)
+1 on this. Seems dumb not to be able to reset it.
Developers please, this is a major PITA when trying to actually get an idea of what your prospects are doing. Please include a way to reset scores to 0!!!
+1 here. I really need it.
+1!!!
This has been an issue for some time now. Please fix it Hubspot!!
+1 for us too! This would be a lifesaver.
Upvoted.
I just ran into this problem as well as I was trying to set up lead scoring for the first time.
I contacted HubSpot support and they said they still have no plan in place for implementing this. I used to love HubSpot but I’m becoming increasingly disappointed in them. They seem to make lots of changes that people don’t want and aren’t taking important and simple things like this into consideration.
@bens1 preach! I’m ready to see them make existing features more viable, instead of adding new ones. Scoring and Chatflows are examples of features that just really aren’t ready for prime time and need more attention.
I was afan of this idea but in the mean time changed my mind.
Scoring is very company specific - score 0 doesn’t mean actually anything. Depends where your treshhold is for turing the leads to Sales Qualified or other things you are using the score for. We implemented aging and that works pretty well. We are looking at:
- email sends - have not opened last 5 emails
- age older than 4 weeeks, 8 weeks, 12 weeks , etc - keep subtracting points
- views certain pages that indicate that they are not the audience we think they are… for ex. login pages if not applicable to prospects
What do you do then if after 12 weeks and they lost a lot of points, the timing is now right for them and they started visiting your site again and interacting with your emails?
Since they have such a low or negative score after some time, the sales team won’t realize they are a hot/warm lead because they still have negative points even though they are now ready to buy. Have you found a good way to get around this issue?
we actually go all the way to 1 year… not just 12 weeks. Mostly for leads that are unassigned.
For positive points we score positively site visits, email opens, email clicks, interactions.
For leads that are assigned and reenegage you can have a workflow in the background looking for this behaviour and notifing the contact owner when desired behaviour happens. We do not need this at this point but I can see that it can be useful.
I would look at your assignment process, if a lot of your leads are assigned but not ready maybe something needs to be tweaked there.
Would be awesome to have this functionality
Agreed! This is certainly a use case for us.
+1 need this!