I second @kshayne. This does not align with any of our clients business processes.
I implemented a pretty intensive workflow process for customized lead scoring. However, I’m still heavy into debugging. It’s a gigantic pain and I’m yet positive how reliable it is since it leverages workflows.
Once I resolve issues I’d be happy to post the entire process that I’ve put in place. In short, it allows for scoring up a custom field by using workflows and then resets the score based upon an action passed from our CRM (date) back to Hubspot.
@kshayne my original solution involves adding contacts to be demoted to lists with subtraction rules, but it is very fuzzy. We are using a custom scoring field for customer nurturing right now, and the solution you describe sounds similar. Its not ideal and creates a lot of clutter, but I guess that’s what we have to work with right now.
Can HubSpot give us an update on if this is in the pipeline?
Agreed. We use HubSpot Score to drive Lead/MQL creation. If an MQL was ultimately lost then we’d like to reset the Contact’s HubSpot score when we kick them back to Subscriber. This would allow future engagement to drive their score high enough to once again become a Lead or MQL.
After a lot of work I setup a customized system of scoring using extensive workflows. If you go this path - be sure to use a lot of delays. Without them I saw that scoring wouldn’t take place. I do have a lot more power now just because of the logic of workflows that doesn’t exist in Lead Scoring.
I know that other marketing automation solutions utilize the same expanded logic set both for workflows as they do lead scoring. This allows both to be very robust. I’ve seen similarly where the same logic interface is used for lists and reporting (I wish that power existed).
If anyone wants to know more you can reach out to me and I can assist if possible.
- Kevin
@kshayne, your comment right there should be enough to convince HubSpot to take a hard look at their existing scoring system. You had to reinvent the wheel to acheive what should be possible OOB. It’s probably the best workaround though.
We also need this. It gets too messy otherwise. When certain things happen, we need to be able to reset the score to zero. It will also make it easier to concentrate on our sales cycle. It doesn’t matter what their score was 2 years ago etc, and yes I know there are workarounds, but they are messy.
Chiming in here and agreeing with those who suggested a reset button for lead scores.
Agree with the original post - there needs to be a solution for resetting a contact’s score OOB. Is this idea being considered by HubSpot dev?
Another vote for enabling score resets in HubSpot. It’s essential when moving leads to new nurture flows.
I’m amazed this isn’t OOB functionality. both in Pardot, Marketo and Eloqua, you can easily set a lead score to whatever score you’d like in a workflow scenario.
We need to be able to reset a score for this scenario:
Someone comes to our website, does a bunch of things and scores, let’s say 90 points, and our MQL threshold is 50.
So, now he goes to the Sales rep for follow up, and the sales rep ultimately moves this person to ‘nurture’. however, we want this person to be able to come back into our lead flow in the future. But, the issue with the current Hubspot OOB is that he’s already above our 50 MQL threshold.
What are my options? I could say ‘decrease score by 50 points’, but what if his score was 51, or what if his score was 101. Not really an ideal workaround. I could create an entirely new lifecycle for nurtured and past MQL leads, but seriously?
Pls help! 
This is pretty basic, and i’d also add that it would be good to be able to edit the score as a contact property. so if you need to change their score from 14 to 50 for example, you can simply just do that, like you can in Pardot or Marketo or Eloqua.
For a company the size and scope of Hubspot I find it sad that customers have to recommend features that already are well established in competitor products.
There should be individuals (team) dedicated to product comparison and feature creation at Hubspot to ensure that they keep up with and ahead of competitors. Frustrating.
This should be such a simple feature to add - I am amazed at how this is not possible at all (as someone who comes from the Marketo world).
This is the second position I’ve had where this function is needed. Please take a look at this guys, it’s clearly essential for many of your customers. Thanks.
I’d like to echo others in this thread. It is essential that we are able to reset the score for a Contact without the need for negative scoring. Eloqua and Pardot offer this feature.
Is there any movement on this, Hubspot?
+1. We are currently struggling to reset all our Hubspot scores back to zero via negative attributes and it is so much pain. With Pardot it was so easy.
Important feature to have! Here is our use case:
The specific use case is that we use Hubspot blog, landing pages, website, email etc to engage and covert leads. This is how the build op the Hubspot score. In our case, MQL is above 10 and SQL is above 20 points. A lead goes to sales and a deal is made. Sometimes organisations have no budget, choose another competitor or other reasons why this deal isn’t closed. The deal is moved to lost or inactive. The contacts with this deal will also no longer be active in the funnel, so therefor you want to clear the Hubspot score. There are certainly not SQL anymore, so that i can change to Lead. Would be very weird to have a Lead with a HS score of 30 points for example. Reporting is also scewed.
Also (and this is te most important part) you want to know when a lead becomes active again. Say this leads starts to download content again or visits the site more often, he or she becomes MQL again. Might be because now there is a sense of urgency or budget or they are not that happy with their current solution… When you don’t clear the Hubspot score, there is no easy automated way to see how interested the lead is in ZIVVER. The best part of the Hubspot score is that you can automate tasks, workflows and properties with this. Which you can no longer use because the score is out of proportion.
Agree with all the previous comments in terms of needing a way to do this. If not in the lead score function then at least through a workflow or even through the API.
The only resolution for this right now seems to be to create a custom property and use that as the main lead score. Which kind of is like paying for nothing when it comes to HubSpot’s own lead score mechanism.