Just as a quick update to my original post.
When we engaged with our Hubspot CSM about a year ago, she mentioned that they intended the Hubspot scoring model to be a relative scoring model that is always out of 100 points, and to have specific actions that would qualify a lead… rather than using the Hubspot score itself to qualify.
As an example you can set ranges where 1-3 email clicks = 5 points, 3-6 email clicks = 10 points, etc. You can also set time decay logic to your scoring rules where the score decreases the longer they don’t interact with Marketing material.
The score under this model would basically just be a data point for your Sales team, rather than something you could use to qualify leads. Instead you would have to have specific call-to-actions that qualify Leads regardless of their score, I.E. when they fill out a form.
It’s personally not how I would envision a scoring model, especially after using other marketing automation systems such as Pardot or Marketo, but this might be helpful for folks trying to work with Hubspot. This also doesn’t help with other obvious painpoints, such as creating duplicate scoring rules for multiple email clicks.
I really hope Hubspot is still reconsidering their approach to scoring, but hopefully this information might help you all out in the meantime.