I was afan of this idea but in the mean time changed my mind.
Scoring is very company specific - score 0 doesn’t mean actually anything. Depends where your treshhold is for turing the leads to Sales Qualified or other things you are using the score for. We implemented aging and that works pretty well. We are looking at:
- email sends - have not opened last 5 emails
- age older than 4 weeeks, 8 weeks, 12 weeks , etc - keep subtracting points
- views certain pages that indicate that they are not the audience we think they are… for ex. login pages if not applicable to prospects