After a lot of work I setup a customized system of scoring using extensive workflows. If you go this path - be sure to use a lot of delays. Without them I saw that scoring wouldn’t take place. I do have a lot more power now just because of the logic of workflows that doesn’t exist in Lead Scoring.
I know that other marketing automation solutions utilize the same expanded logic set both for workflows as they do lead scoring. This allows both to be very robust. I’ve seen similarly where the same logic interface is used for lists and reporting (I wish that power existed).
If anyone wants to know more you can reach out to me and I can assist if possible.
- Kevin