This thread seems to have been active for years with no visible improvements from Hubspot.
We are severly limited by the Hubspot scoring model. We use the “plaster over the crack” decay workaround removing scores for certain actions after time has passed, but its severely flawed as difficult to make it account for other actions.
The core of the issue lies in the either increase or decrease only settings, making the model very inflexible when it comes to applying decay or re-nurturing previously qualified leads. We need the ability to set scoring actions that set the score to a user defined value, regardless of existing score.
For instance, if a lead is qualified from reaching a certain score, but we don’t successfully book a meeting, and their status is set back to nurture, I want the ability to set the score back to a specific value to begin nurturing again. Simply taking some points away doesn’t account for the total score they had reached already.