Let me be frank, Hubspot does a lot of things right and only a handful of things poorly. (AND I’m very impressed to see the volume of new/updated features this year.) However, the absence of any lead scoring updates is beyond frustrating. Everything the original poster has detailed is a must (especially #3). Should Hubspot ever reads this thread, I would like to throw in 2 additional components to the list of requirements…
- I want to be able to see lead scoring results better represented within the reporting side of the table. For example, I want to be able to stack up which campaigns have generated the most lead scores. Or which lead scoring event(s) have led to or are associated with closed won revenue. Also, if they incorporated a time component, we could see which lead scoring events are generating the most engagement week to week.
- Add “all CTAs clicked” as on option for scoring events. Right now, I use a plethora of CTAs to capture/track engagement and to convert contacts. However, if I want to associate points to that engagement, I have to do it manually. for. every. freaking. call. to. action. I could also see breaking the call to actions into different categories (high, medium, & low) and assign points accordingly.
Hubspot - please, please tell us this is in development. Lead scoring is far too important for it to remain this ineffectual.